Nowadays, companies’ actions are judged by how sustainable they are. The idea of ‘sustainability’ itself was born as far back as 1713, within the context of a national wood shortage. A managed approach to forestry was the norm by the time Model came into being in 1882, and the uncontrolled exploitation of our forests was a thing of the past.
As a result, sustainability is part of Model’s history. It is part of who we are, and it is part of our present. In our eyes, it’s not something that’s located in the future, even though we do set targets for it. We believe that being sustainable means being switched-on and alert, continuously making improvements, whether big or small – without being forced to. It’s something genuine and natural. The joy we gain from leveraging hidden potential puts a smile on our faces day in, day out, enriching our actions in a sustainable way.