Strong message: Display increases brand awareness
Young brands in particular need to place their products at the POS in an eye-catching way. For the German start-up Dulanda, Model developed a shipping display that attracts attention.
At the point of sale (POS) with a certain «extra...»
Attracting attention at the point of sale is art. For a long time now, it is no longer the packaging that screams the loudest that wins – but the clever packaging or display solution that best conveys the core of a brand, the soul of the product.
Fast slow food «Minutenbrot»
In a special collaboration between Model Germany and Model Switzerland, we developed a POS display for the «Minutenbrot» of the German start-up Dulanda. Prepared in just three minutes in the microwave or in the oven, with many rich nutrients, the fast slow food brings real bread baking art to the plate in no time. For Lars Hampel, Managing Director of Dulanda, it was clear that the optimal placement in retail is a must for his young brand.
The display for the Minutenbrot: completely newly developed
The result: A shipping display with Model and Dulanda
«From the start of the project to the end, we were in very close and regular exchange. Thomas Höhl and his colleagues could be reached 24/7 for us. The reaction time at Model was simply great», says Lars Hampel from Dulanda.
«In a project with such a tight time frame as the minute bread display, excellent coordination processes internally and with the customer are particularly important,» adds Thomas Höhl. «This is an essential factor that has contributed to the fact that we were able to implement our beautiful display solution in the given time.»
Lars Hampel is completely satisfied: «That's exactly how we came up with the display solution we had in mind. The display really works very well in retail.»
