Thirsty for Packaging
Model Young Package 2023
Winning Concepts
In 2023, Model Young Package presented "Thirsty for Packaging", a global competition for innovative beverage packaging design. With over €35,000 in prizes, the event featured two rounds for the first time: one for emerging talent and one for top designers, encouraging collaboration and innovation in sustainable packaging solutions, with the second round seeing a collaboration with the Clock brewery.
Round 2 – briefing by the Clock Brewery
Fab Four
Rolf Weilenmann (CHE)
"Fab Four" is a striking retail package for showcasing Clock's exquisite tins. It's easy to assemble and close, features a convenient handle for carrying when closed, includes a perforated back for can removal, and can be paired with an optional shipping cover for added safety.
Clock pack C6x0,5
Philipp Hainke (GER)
Clock pack C6x0,5 is a flat-pack, single-sheet design accommodates six standard 0.5L cans. It features an auto-erect design with dividers for efficient handling. Integrated handles offer versatility – extend them for a display with take-away options or fold them flat for regular shipping or shop delivery, all while retaining the previous functionalities.
Diamonds inside – a jewel case
Norman Drescher (GER)
The box comes in a compact size, easy to carry and well protecting. Yet its subtle appealing shape atracts with reminiscence to the faceted cut of a diamond. When opened the box unfolds and all cans are fully visible. Just pick one and enjoy.
Unlimited Category
Concepts by university students and designers of any age.
Fold up Pick up
Se Hyeon Won, Namju Kim, Kyoungjin Lee, Hyeonjeong Lim (KOR)
Burg Giebichenstein Kunsthochschule Halle
'Fold up Pick up' is a package that changes its form according to each supply chain process, from distribution to sales. Main advantage is that one package can be used in various situations. In the initial distribution process, it has a general box form for warehousing and delivery. If users rip off the wings on both sides and fold them up, advertising banners will appear. Eventually, customers can easily pick up the package with the middle hole handle and take it away to their home.
Flat Juice Packaging
Mariia Sokolova (CZE)
FA ČVUT
Flat juice packaging is a unique way of packaging drinks. A5 packaging format, which will easily fit into any bag or backpack along with books. You can also fold the package in half and put it in a smaller handbag. The package consists of a paper top layer and a plastic packet inside. The tube is hermetically packed and will not be lost during transportation. Also, after drinking, you can easily separate the paper layer from the plastic one and throw it into different trash bins.
Geovine
Olaf Stachurski (POL)
Academy of Art in Szczecin
Geovine is made with a 1.5mm cardboard and 100% recycled paper, infused with 5% coffee waste. The packaging celebrates the importance of supporting local vineyards, with they unique location. The pop-up opening provides a convenient and stylish way to access the bottle, while the slightly torn label encourages a sense of discovery and intrigue. With its eco-friendly materials and attention to detail, this packaging elevates the wine experience while also promoting sustainability in the industry.
High School Category
Concepts by students of secondary and tertiary schools from 15 years of age.
Jägermeister #SAVETHENIGHT
Sebastian Sikora (CZE)
SUŠ Ostrava
With the design and appearance of the packaging, I have been moving in the direction of impressing the customer with a minimalistic/premium look and unconventional opening. The Jägermeister´s Limited Edition #SAVETHENIGHT packaging consisting of 3 parts (main structure, fixation, sleeve) functions as a display/gift carrier for a 0.7L bottle. The material used is 300 and 350g/m2 paper with decorative elements made of gold and silver foil. COLORS Main - dark green, black Secondary - gold, silver.
BOX wine
Eduard Špička (CZE)
VOŠ a SPŠ Šumperk
Why transport wine in boxes that are not intended for sale? At the same time, this box becomes a product, and we don't have to waste unnecessary packaging material. I was inspired by boxed wine, which is the antithesis of expensive and high-quality wines. The box, however, allows easy stacking of shelves while at the same time being easier to transport, unpack and move around whereas in such situations the ´prestige´ wine bottle risks being damaged. The box is made of cardboard flute E.
Tatra Tea
Sára Hejčíková (CZE)
SUŠ Ostrava
I chose the packaging for Tatra tea, because I am very close to it. Tatra tea comes from the Tatras, from the mountains, and the shape of my packaging is also inspired by the mountains. The packaging is made of coated cardboard, using silver partial varnish. The package consists of three parts- bottom, sleeve, insert. Magnets are embedded in the bottom and the insert, which strengthen the packaging when closing. The colors are black and silver- based on the Tatra Tea bottle itself.
Special Prizes
Honorable awards for innovative or otherwise interesting prototypes.
Le Tosque
Samuel Bratko (SVK)
School of Applied Arts Josefa Vydru
Simplicity, variability, originality. These are the three characteristics that describe Le TOSQUE. It is a prototype packaging for drinks that, from the base to the detail, bypasses the stereotypical angular packaging as we know it. The design plays with graceful curves that give Le TOSQUE a sense of optical illusion about the center of gravity. The packaging is intended primarily for iced wine, but it can be used with other types of bottles and of course it can be made from different types of paper, with different types of closures.
Foltio
Katarína Davidová (SVK)
High School Strážnice
One of the problems with sorting waste is overfilled paper bins. Often the container is full due to the amount of unused air in the boxes. Foltio folds easily to take up as little space as possible. It is made of brown recycled cardboard measuring 7.5 cm × 7.5 cm × 33.75 cm and weighing 300 g/m2. It is designed to hold a 0.5 litre glass bottle of drink.
